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Yahoo, WPP form multiyear ad-trading partnership - Reuters

Marketing Week

Yahoo, WPP form multiyear ad-trading partnership Reuters - May 16, 2008 SAN FRANCISCO (Reuters) - Embattled Yahoo Inc (YHOO.O: Quote, Profile, Research) has struck an advertising partnership deal with WPP Group (WPP. Yahoo, fighting Icahn bid, forms ad partnership with WPP Los Angeles Times More On WPP-Yahoo Exchange Deal: Walrath: 'We've Reached Scale' Washington Post BusinessWeek - Motley Fool - Adweek - ClickZ News all 104 news articles

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